KBEV is a distributor of Korean liquor to restaurants and bars in Hong Kong. The team has plans to establish a direct-to-customer e-commerce website and its own boutique cocktail bar.


Branding & Strategy 
Creative Direction 
KBev’s seeks to introduce the diverse world of K-liquor to an international market. They’ll show how a slight Korean twist can be achieved by a simple substitution and they’ll educate consumers about the full breadth and depth of K-Liquor products: from everyday options to boutique crafts and traditions.

Studio Chenchen helped K-BEV to nail their brand so that it positions them as leaders in their market and sets them up for their journey ahead.

Like K-POP, the branding is assertive in style; it is bold, fun, and unapologetically Korean.

The style leans toward a young, digitally savvy, and open-minded ethos- not just to capture a key and growing audience, but to position the brand in-line with trends in the K-style movement that now shape trends across Asia, including aspirational consumables.
The branding lets KBEV assert itself as an authentic leader and an authority on K-Liquor in Hong Kong, with a digitally-focused design language that showcases and elevates everyday drinking products through to new-age luxury liquor to the audiences who will buy them.

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