The outcome is a consistent and coherent brand system in a deliberate architecture that asserts itself with confidence.
We identified an overarching set of messages that communicate Ripple’s central mission. Four illustrated icons were created to represent the different pillars of their platform.
To complete the brand system, we designed a series of semiotic styles, bespoke emojis, digital animations, and a colour palette that skews the brand’s appeal to a youthful, open-minded audience and establishes a visual language that will suit a digitally-focused business. This reflects that Ripple is made from and for its community.