Branding for a fitness studio in Hong Kong.
Our client had a vision for a health and wellness studio in Hong Kong that stood out against institutional gyms and DIY homespun classes that were typical in the city.
O:Rin, a play on the word original, is a rejuvenating space that encourages individuals to step away from their busy lives and explore their unique and unfettered identity by experiencing personalised healing and growth through Pilates, Gyrotonic and Meditation.
Branding & Strategy
Social Media Design
Studio Chenchen was engaged in the early stages of the business to support O:Rin’s founder as a dedicated creative partner. We provided a full suite of services including brand, concept and narrative development; direction of interior design, material and furniture selection; plus graphic design, naming and copy-writing.
Seeking inner peace through movement.
The studio space was crafted to provide a consistent and elevating experience that embodies O:Rin’s brand & philosophy. We ensured the site’s single window was used to maximum effect and that materials, lines and colours would evoke a natural, healthy, workable and welcoming environment. Conscious that excellent customer experiences would require fluid functionality and management options, we designed an adaptive floorplan that creates an effortless sense of order and space but is practicable for a variety of different classes and formats.
A Second Studio
We are happy to see our client– O:RIN, to not only survived but thrived amid a global pandemic and 4 lockdowns in Hong Kong. They opened their second location in the same building in early 2021. We worked with our interior partner and created an interior direction that is a matured 2.0 version of the first studio.
Inspired by a shift in perspective brought on by the pandemic, we decided to dedicate the second studio to nature. "Back to basics" was our intention, using wood and brick to ground us. Calming warm colours are used and you can see a distinct difference from the upbeat vibe of our first studio to the soothing aura of our new space.
A Third Studio
O:RIN opened its third studio in Tsim Sha Tsui, Hong Kong.
We saw the world moving on from Covid-19. There was an opening from our reclusiveness. A hint of optimism.
Inspired by the 70's style, we used earth-tone, with a zest of bright colours, the studio is leaves-filled and sunlight-lit.
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We acknowledge the traditional custodians of the land where we live and work, the Gadigal People of the Eora Nation, and we pay our respect to their Elders, past and present.