We provided a full brand service from concept and naming to copywriting and design. We leaned into it with the kind of bold, authentic, and ﬂavourful execution it deserves.
Our brand concept is Fatty Boom Boom. It celebrates that in many Asian cultures, we worship the imagery (and reality) of fat babies. They symbolise a prosperous society, a happy family with plentiful food on the table, and a world without worries. And they’re cute.