KBev

Brief
KBEV is a distributor of Korean liquor to restaurants and bars in Hong Kong. The team has plans to establish a direct-to-customer e-commerce website and its own boutique cocktail bar.

Scope

Branding & Strategy 
Creative Direction 
Illustration 
copywriting
Animation
KBev’s seeks to introduce the diverse world of K-liquor to an international market. They’ll show how a slight Korean twist can be achieved by a simple substitution and they’ll educate consumers about the full breadth and depth of K-Liquor products: from everyday options to boutique crafts and traditions.

Studio Chenchen helped K-BEV to nail their brand so that it positions them as leaders in their market and sets them up for their journey ahead.

Like K-POP, the branding is assertive in style; it is bold, fun, and unapologetically Korean.

The style leans toward a young, digitally savvy, and open-minded ethos- not just to capture a key and growing audience, but to position the brand in-line with trends in the K-style movement that now shape trends across Asia, including aspirational consumables.
The branding lets KBEV assert itself as an authentic leader and an authority on K-Liquor in Hong Kong, with a digitally-focused design language that showcases and elevates everyday drinking products through to new-age luxury liquor to the audiences who will buy them.

Let's Talk

© 2023 Studio Chenchen PTY LTD. All rights reserved.

We acknowledge the traditional custodians of the land where we live and work, the Gadigal People of the Eora Nation, and we pay our respect to their Elders, past and present.
×