ChenChen Check-ins with The Peers Project Founder– Michelle Akhidenor

Olivia Chen
Aug, 2021
We're starting a series of ChenChen Check-ins to hear from former clients about what branding and design has meant for them and what they've learned along the way. Listen in to our first chat for some humblingly lavish praise from our friend and client Michelle Akhidenor. With a Peers2Peers podcast that interviews the world's most inspiring Millennial thinkers and as CEO of The Peers Project podcast production agency that's come to serves the likes of Alibaba, Shopify, Modibody, Indeed, Smart Company, and Forever New, she's got a wealth of knowledge to share.
The rebrand for The Peers Project received Merit for Identity (Small Business Branding) and Design Craft (Illustration) at the 2019 AGDA Awards.
Studio Chenchen directed digital artwork and sound design to demonstrate the new identity. The artwork shows how a good podcast affects us: intangible sounds forming abstract, tangible bodies; vibrant textures reflecting music, sounds, and voices; and attention to the livery in our mouths and ears. A designed set of sound files lets the client integrate the brand into its products.

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