The Peers Project was a podcast focused on interviewing millennial entrepreneurs. The client wanted to become a podcast production agency whilst continuing their in-house flagship product. Studio Chenchen was engaged for rebranding to support this change in business model.
Branding & Strategy Creative Direction 3D Illustration Naming
Website Design & Development Animation Social Media Design Photography
AGDA AWARDS 2019 Merit for Identity: Small Business Branding and Merit for Design Craft: Illustration
Renaming positioned The Peers Project as the production agency, and Peers2Peers as the flagship podcast.
Studio Chenchen’s branding concept centres around the idea of a Digital Artisan. It communicates creativity, digital fluency and has a young and creative, but professional and savvy vibe. The branding demonstrates the client’s depth and mastery in the niche world of podcasts; that they appreciate craft but are also reflective and accepting of modernity's shift from traditional mediums.
Capturing the texture of sound and story.
Studio Chenchen directed digital artwork and sound design to demonstrate the new identity. The artwork shows how a good podcast affects us: intangible sounds forming abstract, tangible bodies; vibrant textures reflecting music, sounds and voices; and attention to the livery in our mouths and ears. A designed set of sound files lets the client integrate the brand into its products.
The branding architecture is minimal, allowing the art to shine. The elements enable an adaptable branding system, with scope to support and differentiate their work as a production agency, as well as individual products the agency might produce.
The new branding package provides The Peers Project with a strong and unique brand presence in the industry.
The re-brand helped the Peers Project’s social media following to triple and empowered the production house to pitch to multinational brands and a world-class university. Interest in the podcast also picked up, with leaders from New York and London contacting TPP to offer interviews.
Michelle Akhidenor, the founder and CEO told that: “only 8 months since our rebrand, we've been able to sign several major Australian brands in the retail and e-commerce sectors including Forever New, Modibodi and Adorn Cosmetics”.