Manus in Mano
Brief
Manus in Mano is a new wellness brand that aims to empower people around the world to cultivate a healthier self. Influenced by Traditional Chinese Medicine, the Manus in Mano approach draws you to balance your attention, helping you observe what’s happening inside your body as well as the changes on the outside. The intrinsic connection between our interior and exterior wellbeing is what inspired their first skincare line, and it is their recipe for helping customers to most fully bloom and thrive.
Scope
Branding & Strategy
Creative Direction
Copywriting
Creative Direction
Copywriting
Animation
Social Media Design
Package Design
Social Media Design
Package Design
Terrains of Nurture.
Nurturing a terrain requires us to think about change in connected, complex and layered ways. The end result is a flourishing landscape that’s rich with unique life. In this concept, we’ll draw subtle lines to a neo-Romantic take on skincare by focusing on what grows above the ground.
This concept balances fun with sophistication. We use natural references to stir emotions and seed ideas of diverse beauty, holistic health and our “both and” philosophy on Eastern and Western science. We’ll engage the intellect, via the heart. We’ll express this concept through our personality; we’re fun, even when we touch on deep topics. It’s the aesthetics of a carefree feeling of life in flow; but rest assured we’ve done our homework.
Good design speaks to our subconscious, and the intention of this concept is to intuitively communicate our worldview and personality without us needing to explain it. “Terrains of Nurture” is a concept rich with opportunity for different aspects of Manus in Mano’s identity to emerge.
This concept balances fun with sophistication. We use natural references to stir emotions and seed ideas of diverse beauty, holistic health and our “both and” philosophy on Eastern and Western science. We’ll engage the intellect, via the heart. We’ll express this concept through our personality; we’re fun, even when we touch on deep topics. It’s the aesthetics of a carefree feeling of life in flow; but rest assured we’ve done our homework.
Good design speaks to our subconscious, and the intention of this concept is to intuitively communicate our worldview and personality without us needing to explain it. “Terrains of Nurture” is a concept rich with opportunity for different aspects of Manus in Mano’s identity to emerge.
Order and Flow—
We’ll use aesthetic hints to our naturally plural paradigm. We’ll play with the ‘order’ of Western rational science alongside the poetic flow and balance in Traditional Chinese Medicine. The left brain is balanced by the right; we’ve thought deeply but we’re quick to laugh. The aesthetic language asks us to treat East and West as complementary and to take skincare and selfcare together. This is element of the concept is a subtle and subconscious appeal; it’s a smart gem for the keenest eye and it’s effortlessly included.
We’ll use aesthetic hints to our naturally plural paradigm. We’ll play with the ‘order’ of Western rational science alongside the poetic flow and balance in Traditional Chinese Medicine. The left brain is balanced by the right; we’ve thought deeply but we’re quick to laugh. The aesthetic language asks us to treat East and West as complementary and to take skincare and selfcare together. This is element of the concept is a subtle and subconscious appeal; it’s a smart gem for the keenest eye and it’s effortlessly included.
