DohBoy

Brief
Help our client launch a brand of adult cookie dough that’s eaten straight from the tub. They needed the brand and packaging to stand out and connect with their target audience.

Scope

Branding & Strategy 
Creative Direction 
Illustration 

Packaging Design
Website Design
Animation
Edible cookie dough is mischievous glee- it’s a way for adults to be honest about their vices, sneak a little treat, and bring some joy back into their lives. Our design plays with this attitude- a little sultry and a little edgy, we wanted the brand to pop on the shelf and evoke a sating allure that says “we’re allowed to have some fun”.

Fold in the sugar, and add a pinch of naughtiness.

To do it, we use bold aesthetics in a series of punk-rock style illustrations that, like our audience, know where the line is but choose to pause there for a moment of liberty. We’re here for innocent hearts acting naughty.

Let's Talk

© 2021 Studio Chenchen PTY LTD. All rights reserved.
We acknowledge the traditional custodians of the land where we live and work, the Gadigal People of the Eora Nation, and we pay our respect to their Elders, past and present.
×