Cacao

Brief
Cacao is a boutique Melbourne chocolatier. They came to us to re-design a series of chocolate packaging. The design needed to align with Cacoa’s house brand while also introducing more energy and fun so as to reach a broader and more youthful audience.

Scope

Packaging Design

We combined a series of colours and geometric patterns to offset and complement Cacao’s dark brand identity.

It creates a way for Cacao to show a new side of its brand that has continuity and connection to its core identity.

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We acknowledge the traditional custodians of the land where we live and work, the Gadigal People of the Eora Nation, and we pay our respect to their Elders, past and present.
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