Rather A/W 19 Fashion Show

Brief
Fashion show invite, look book and environmental graphic for the show in Taipei, Taiwan.

Design the invitation, environmental graphics, and lookbook for Rather A/W 19/20, a national fashion show in Taiwan.

Scope

Branding  
Creative Direction 
Collage Art
Editorial Design
Environmental Graphic

Revealing the genius within.

Borrowing the reference of “reportage” we create a sense of urgency to reveal this year’s collection, which is inspired by the contemporary feminist movement.

Collages were created to reflect the brand ethos: Women's introspective and intelligent reflection on themselves. 

Upon receiving the invitation, invitees are encouraged to discover the detail on their own. Opening the envelope and tearing apart the newspaper to reveal the event’s details. It creates a sense of surprise and enhances the interactivity with the invitee, despite being a traditional print invite.
Environmental graphic design for the fashion show.

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