Rather A/W 19 Fashion Show
Fashion show invite, look book and environmental graphic for the show in Taipei, Taiwan.
Design the invitation, environmental graphics, and lookbook for Rather A/W 19/20, a national fashion show in Taiwan.
Revealing the genius within.
Borrowing the reference of “reportage” we create a sense of urgency to reveal this year’s collection, which is inspired by the contemporary feminist movement.
Collages were created to reflect the brand ethos: Women's introspective and intelligent reflection on themselves.
Upon receiving the invitation, invitees are encouraged to discover the detail on their own. Opening the envelope and tearing apart the newspaper to reveal the event’s details. It creates a sense of surprise and enhances the interactivity with the invitee, despite being a traditional print invite.
Environmental graphic design for the fashion show.
© 2021 Studio Chenchen PTY LTD. All rights reserved.
We acknowledge the traditional custodians of the land where we live and work, the Gadigal People of the Eora Nation, and we pay our respect to their Elders, past and present.