Spacewalk
Brief
Years of hard work meant that Spacewalk’s three founders had two different but recurring business lines- regular gigs as group on ad campaigns, films and corporate productions plus an increasing stream of smaller projects, working 1:1 with small businesses to provide photography, videography and digital content. The founders loved both streams of work, but their business lacked a clear story and identity, making it hard to market themselves. They needed a re-brand that could speak well to both audiences, showcase their flexibility and demonstrate who they are and what they do in a compelling way.
Scope
Branding & Strategy
Art Direction
Graphic Design
Copywriting
Art Direction
Graphic Design
Copywriting
Website Design & Development
Social Media Design
Animation
Social Media Design
Animation
Website
Our re-brand strategy builds on their outer-space theme, re-framing their two business lines as Spacewalk Operations and Spacewalk Explorations. We carry these two halves of their identity from the ToV in copy through to graphic elements and social media strategy. Duality and balance helps us unity the work through their difference: on one hand we have their Operations- a crack team of professionals, geared up, well disciplined, and ready to shoot-for-hire; on the other we have their Explorations- the individuals of the team who are all creative, exploratory souls that love to work freely with small clients and follow the journey as it comes.
Social media carries the two halves of the identity by using a framing system and content guide. The templates are complementing but differentiated. Operations (B2B work) use black and white photography and a dark frame. They are often unable to show the actual work they do for clients given copyright restrictions- so the content from these projects focused on the shots from behind the scenes, adding a touch of mystery to what they do. Content from Explorations has more freedom and shows it– diverse and coloured imagery from their various projects are set against a light frame.
A big part of Spacewalk’s work relies on moving image – so their own website and logo should not be static. To help showcase this and link it to the brand, we developed a moving frame for video that accentuates their brand character and maintains mystique. This builds the professional look of their identity and also helps add interest when the actual video content is restricted due to client copyrights.
