Rather A/W 19 Fashion Show
Brief
Fashion show invite, look book and environmental graphic for the show in Taipei, Taiwan.
Design the invitation, environmental graphics, and lookbook for Rather A/W 19/20, a national fashion show in Taiwan.
Design the invitation, environmental graphics, and lookbook for Rather A/W 19/20, a national fashion show in Taiwan.
Scope
Branding
Creative Direction
Collage Art
Creative Direction
Collage Art
Editorial Design
Environmental Graphic
Environmental Graphic
Website
Revealing the genius within.
Borrowing the reference of “reportage” we create a sense of urgency to reveal this year’s collection, which is inspired by the contemporary feminist movement.
Collages were created to reflect the brand ethos: Women's introspective and intelligent reflection on themselves.
Upon receiving the invitation, invitees are encouraged to discover the detail on their own. Opening the envelope and tearing apart the newspaper to reveal the event’s details. It creates a sense of surprise and enhances the interactivity with the invitee, despite being a traditional print invite.
Collages were created to reflect the brand ethos: Women's introspective and intelligent reflection on themselves.
Upon receiving the invitation, invitees are encouraged to discover the detail on their own. Opening the envelope and tearing apart the newspaper to reveal the event’s details. It creates a sense of surprise and enhances the interactivity with the invitee, despite being a traditional print invite.
Environmental graphic design for the fashion show.
