Studio Chenchen worked with Min. Studio to establish a brand identity that supports her studio opening in Yarraville, a hip and family-friendly suburb in Melbourne’s inner-west. Min. Studio is a hair salon that transforms itself into a yoga/Pilates studio after-hours. The studio is also used to hosts industry workshops and community events.
Branding & Strategy Creative Direction Signage Design
The branding idea was inspired by the journey and emotion of people eating together. Whether we’re eating with friends, family, colleagues or a bunch of random people, food brings us together for a shared experience. The act of gathering and the stories we exchange- it’s these human elements that stay with us the most. The balls present the gathering and exchange between people, and the colours and textures makes a call to organic features, tastes and flavours of food. The overall look and feel integrates Eastern and Western aesthetics to appeal to our client’s market.
The clients were thrilled with the result and the branding helped the company immediately land contracts with multinational brands as clients.