Fashion X Art Fashion Show 2018

Brief
Fashion show branding in Taiwan.

“Fashion X Art: Tainan, City of Style” was a fashion show hosted by Tainan City Council, Taiwan. Tainan is known for its history, culture, and craft, and is renowned for its traditional engagement with the textile industry.

The show aimed to elevate local textile manufacturers by pairing 7 local mills with contemporary fashion designers to reimagine what happens when modern fashion meets traditional art and craft.

Scope

Campaign Design
Creative Direction 
Naming
Editorial Design
Environmental Signage
Illustration

AGDA AWARDS 2019 Finalist for Design Craft: Illustration

To show the mash-up of ideas and the focus on the craftwork that was envisaged, we drew from the tools and mediums in the fashion design process to create a cohesive system.

The imagery centres on collages of intricate pencil lines, photography and brush strokes. The overall branding shows a modern, on-trend event that steers toward emerging talent and away from elitist egotism. To complement this, the collateral was worked into a number of trendy but accessible formats – specially designed tote bags, bespoke rub-on tattoos, a magazine on local design, and an event brochure.

Resurgence & Emergence- a struggling traditional textile industry calls on fashion, and art, for help.

As a result of the event, the City of Tainan was also invited to represent Taiwan at Milan Design Week 2019.

The event was widely seen as a great success due to its originality, contemporary design and relevancy to the broader fashion industry. The Editor in Chief of Vogue Taiwan praised the visuals of the event, noting it as the first time she has seen a government-hosted fashion show hold its own against creativity from the private sector.

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