Electronic Baby Gods

Brief
Studio Chenchen was engaged to produce a series of posters to support the iconic Taiwanese “Techno-Prince Nezha” performance at the 2019 Sydney Lunar Festival. The posters were commissioned to promote the event, present its culture and engage a younger audience about Taiwan.

Scope

Creative Direction
Branding
Illustration

Animation
Photography Art Direction
Poster Design

AGDA AWARDS 2019 Finalist for Print Design: Poster

Our posters leverage the story, style and visuals of the modern Taiwanese culture around Prince Nezha.

We did this by retaining his image per standard costume design: with body armour, flags and oversized Mickey Mouse gloves. Meanwhile, we used elements from a modernised 90s vibe that is popular -perhaps pervasive- amongst urban Taiwanese culture.

Our aim was poster series with illustrations, patterns and colours that reflect the ‘maximum’ style and charisma that has come to personify Prince Nezha’s style and the urban Taiwanese aesthetic that surrounds the techno dance performances.
Dance performances for the infant deity, Prince Nezha, are a long running tradition at temple events throughout Taiwan. In recent times, young dancers began integrating popular dance music into their routines.

The result is an iconic Taiwanese “Techno-Prince Nezha” performance style that is frequently celebrated in Taiwan and internationally to showcase the eclectic religious and folk culture of Taiwan.

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