Melbourne, Australia
DohBoy
Fold in the sugar, and add a pinch of naughtiness.
Branding and packaging design for an edible cookie dough made for grown-up cravings.
Our client came to us to develop a bold, irresistible identity for a new edible cookie dough—made to be devoured straight from the tub. Designed specifically for adults, the brand needed to feel unapologetically indulgent, playful, and impossible to resist.
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Scope
Strategy
Brand Strategy
Audience Analysis
Voice & Messaging
Branding
Brand Identity System
Packaging Design
Illustration + Motion
Copywriting
Website Design + Dev
Campaign
Creative Direction
Edible cookie dough taps into a specific kind of pleasure: mischievous, nostalgic, and a little bit rebellious. It’s about reclaiming a small, secret joy—a moment of permission in a world full of rules. We leaned into this emotional territory to develop a brand that flirts with temptation: sultry, slightly irreverent, and visually magnetic.
From the naming to the packaging design, every element was crafted to spark intrigue and stand out on shelf. The result is a brand that celebrates indulgence with a wink—inviting grown-ups to ditch the guilt, embrace their cravings, and dig in.
