SuperDust takes shape across an ever-growing landscape of print, digital and environmental assets. It lives in the SuperDust social media and an e-commerce website, the packaging of nutritional supplements, and a launch campaign photoshoot and video for the supplements range.

Key activities so far have included art-directing a photoshoot with MTB riders and brand partners and ambassadors, in collaboration with leading MTB videographers such as Jasper Da Seymour. Alongside this, we maintain brand-led social media strategy that links design templates to different content channels that emphasise different parts of the brand.


SuperDust’s brand takes up nuance and inspiration that is specific to the Australian MTB scene and community it represents. We’ve loved the process, and the output that has let us deliver on a core aspiration of the client: to make SuperDust a brand that expresses something quintessential to Australian MTB, helping it become a stalwart for and of that community.