Melbourne, Australia

Stappa

Brand creation and packaging design for Stappa—Melbourne’s urban winery with a twist.
Stappa crafts seriously good wine without taking itself too seriously. Based in West Melbourne, they source rare and under-celebrated grape varietals from across Australia to create fresh, expressive wines for a new generation of drinkers. We worked with founder Dan—an unpretentious purist with a passion for great wine—to build a brand that’s bold, approachable, and full of character, just like the wines themselves.

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Stappa

Scope

Strategy

Brand Strategy
Voice & Messaging
Social Media Strategy

Branding

Brand Identity System
Collateral Design
Packaging Design
Illustration & Motion
Copywriting

Campaign

Social Media Campaign
Photoshoot + Video

Brand Strategy & Identity

We loved Stappa’s vision and perspective on the industry, and Dan’s approach to wine was both refreshing and authentic. Through a collaborative strategy and concept development process, we helped Stappa to identify its niche and identify an authentic personality to match.



The brand concept, Grapes, Dirt and Gusto, brings a no-nonsense commitment to wine that celebrates a love for craft and quality but does away with dogma and pretence.



Stappa is to wine like Ernest Hemingway is to literature, Anthony Bourdain is to food, and Jerry Saltz is to art. It brings a healthy masculine engagement with the craft of making things we love.

PROCESS: DAYS OF SKETCHING

The process to take Stappa’s personality & brand strategy into the world of visual storytelling saw us quickly land on charcoal; its texture and metaphorical links to Australian soil and terroir, were compelling. We gathered the troops and churned through some furious studio sessions that had our pride peaking, our hands humming, wine sloshing, and brought back the joys of art school. With a solid deck of illustrations and creative satisfaction, Stappa’s identity was coming together.

Launch & Activations

Throughout our work with Stappa, our studio has sought to push beyond what’s expected and help Stappa cut through the noise. We’ve done this by helping Dan and the team take a great brand and launch it authentically by using restaurant collaborations and events, social media campaigns, and even a dial-in recording for those who read the cork.

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