Sydney, Australia
EveryHuman
Universal Love.
Brand creation and campaign for Australia’s first curated platform for adaptive fashion.
We partnered with the founders to launch an online destination where style and functionality meet—bringing visibility, dignity, and design to the world of adaptive clothing. From brand strategy and naming to visual identity and campaign rollout, we built a brand that champions inclusivity without compromising on style.
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EveryHuman
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Scope
Strategy
Brand Strategy
Audience Analysis
Voice & Messaging
Naming
Social Media Strategy
Branding
Brand Identity System
Brand Guidelines
Collateral Design
Motion Graphic
Copywriting
Campaign
Creative Direction
Messaging
Photoshoot + Video
Social Media Campaign
We were totally on-board with the vision of our client- that fashion done well is inclusive, functional, empowering and dignifying.
We developed the brand concept and design assets, plus naming, copy, and artistic direction of photography to help our client build a strong, consistent identity and make a splash into the market.
The branding and design approach draws on an activist campaign graphic to demonstrate our firm belief and manifesto- “The Future is Inclusive” and every human has the right to look good and define who they are. An adaptive logo reflects individuality and takes on different shapes and sizes to hammer home the point, and the use of text blocks calls on the aesthetics of label makers – because the only labels that count are the ones you craft yourself.
