London, UK
ADJOAA
Project Tag Line
Brand creation and campaign for ADJOAA—a marketplace made by Africans, for African fashion.
ADJOAA is an online platform showcasing sustainable, premium fashion from designers of African descent. When we met the team, the concept had heart and vision but needed clarity and traction. Studio Chenchen stepped in to craft a holistic brand system—positioning ADJOAA to connect with investors, collaborators, suppliers, media, and style-savvy customers alike. The result: a bold, elevated brand that celebrates culture, creativity, and conscious fashion.
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ADJOAA
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Scope
Strategy
Brand Strategy
Audience Analysis
Voice & Messaging
Branding
Brand Identity System
Brand Guidelines
Collateral Design
Illustration & Motion
Campaign
Creative Direction
Messaging
Video Campaign
Social Media Campaign
We started by recognising what the founder really wants: to retell and reclaim the story of Africa and create a business model for good. We established a brand identity around this vision and rolled out a bold, unique and compelling design package.
We started by recognising what the founder really wants: to retell and reclaim the story of Africa and create a business model for good. We established a brand identity around this vision and rolled out a bold, unique and compelling design package.
